I've just seen a traumatic advert

[Sporting]

Yes.

[ursus arctos]

Isn't this a reflection of the fact that McCartney still controls his solo back catalogue, whereas the Beatles' were sold on (to Michael Jackson, then Sony) decades ago?

[Sporting]

Isn't this a reflection of the fact that McCartney still controls his solo back catalogue, whereas the Beatles' were sold on (to Michael Jackson, then Sony) decades ago?

Yes. Plus, he hardly needs the money.

[Walt Flanagans Dog]

He could have earned six-figure sums, had he allowed Wake Up Boo! to be used to advertise a breakfast cereal, a washing powder - "anything to do with getting up in the morning." Carr wasn't interested. "I could never do it," he says. "You would get the money, spend it, and then for the rest of your life you would be known as the bloke who did the music for the Cornflakes ad."

https://www.theguardian.com/friday_r...349977,00.html

Although this is an old interview, I'm pretty sure it still applies.

As Jah suggests, it has been used so much that it doesn't make a great deal of difference in most people's minds whether he took the multi-grain dollar or not. I always thought 'In The Morning' by The Coral was a fairly transparent attempt at opening up commercial opportunities (from an otherwise credible act) and a quick search reveals Tesco took the bait eventually.

[Greenlander]

That's a fair point and assuming he still gets asked, which he probably is given it's a daytime radio staple, maybe he should take that shilling. Who would begrudge him.

[WOM]

Yes. Plus, he hardly needs the money.

'Needing the money' isn't the only reason that people do / don't do things.

[Jah Womble]

'For the money' - whether needed or otherwise - is the reason why most people do commercials, famous, or not.

As Jah suggests, it has been used so much that it doesn't make a great deal of difference in most people's minds whether he took the multi-grain dollar or not. I always thought 'In The Morning' by The Coral was a fairly transparent attempt at opening up commercial opportunities (from an otherwise credible act) and a quick search reveals Tesco took the bait eventually.

Indeed - and even more so, that bloody 'throw those curtains wide!' Elbow song.

[WOM]

'For the money' - whether needed or otherwise - is the reason why most people do commercials, famous, or not.

Well, that's almost impossible to refute, since they perform a task and they get paid.

But I'd venture that there are reasons beyond the money that would cause a celebrity to endorse a product; belief in it, or its principles, for example. Paul McCartney might endorse a vegan product, say. Granted that's probably the exception, but my objection was more to the 'needing' the money vs 'for' the money. Even people with pisspots full of money continue to work.

[Jah Womble]

Many people 'perform a task and get paid', that's just 'working' - my point there was obviously that commercials pay extremely well.

I was once offered ten grand to dress up as a Pot Noodle for a fifteen-second ad. I didn't do it because I have principles. (Well, I was too tall for the costume.)

[3 Colours Red]

Would that costume have fitted a man of... oh, dunno... about 5' 9"? Asking for a friend, like.

[Jah Womble]

Well, I don't still have access to it, if that's what you're asking...

[WOM]

Many people 'perform a task and get paid', that's just 'working' - my point there was obviously that commercials pay extremely well.

Not in dispute. The question was whether they do it because they 'need the money' or they do it 'for the money'. My point was that some people's primary motivation can be something other than monetary, whether the money is good, bad or otherwise.

[Various Artist]

I always thought 'In The Morning' by The Coral was a fairly transparent attempt at opening up commercial opportunities (from an otherwise credible act) and a quick search reveals Tesco took the bait eventually.

I seem to remember the same accusation being levelled at Shed Seven's Going For Gold from some quarters back when that came out. You could probably put together a pretty decent compilation of Now That's What I Call Stuff That Seem Inevitably Destined To Soundtrack Ads.

[Various Artist]

https://www.theguardian.com/friday_r...349977,00.html

Although this is an old interview, I'm pretty sure it still applies.

Indeed, by hook or by crook you've quite extraordinarily contrived to flag up that interview 20 years to the exact day since it was published!

[3 Colours Red]

Well, I don't still have access to it, if that's what you're asking...

Gah - there goes any hope of clearing my overdraft before Monday.

[Jah Womble]

(Pssst - that ad was twenty-five years ago!)

[Jah Womble]

Not in dispute. The question was whether they do it because they 'need the money' or they do it 'for the money'. My point was that some people's primary motivation can be something other than monetary, whether the money is good, bad or otherwise.

Then I'm not sure that I really follow the line of argument. I don’t think it’s much of a leap in the dark to say that most people (actors, if you like) wouldn't choose to do commercials if they didn’t pay well. (Whether they need the money isn't really an ‘either/or’, it’s purely down to the individual’s circumstances.)

As for folk agreeing to them for ‘other’ reasons, well, if it’s down to ethics then - unless promoting their own product - I’d doubt many would lend their time for free, regardless.

If, on the other hand, it’s for some charitable concern, the question then becomes one of whether that kind of thing constitutes a ‘commercial’ anyway, so much as it does a PIF.

[3 Colours Red]

(Pssst - that ad was twenty-five years ago!)

Was that the campaign Peter Baynham did?

[Jah Womble]

Yup.

[WOM]

Why can't commercial directors find people who know how to actually slice/chop/dice food? People shown handling a knife invariably look like they've never used the tool once in their life. Drives me bonkers.

[ursus arctos]

Isn't it because the pool they are drawing from are primarily hand models?

[WOM]

A lot of these terrible choppers are purchasers of those delivered meal kits, so sorta-civilians. And not big cookers. But it seems to be a universal thing, in my observation.

[Lymeswold Snork]

"Emma, the UK's most-awarded mattress..." For what strange competitions is the prize a mattress rather than money, a trophy or a fetching golden statuette?

[Patrick Thistle]

. You could probably put together a pretty decent compilation of Now That's What I Call Stuff That Seem Inevitably Destined To Soundtrack Ads.

Start that on the Music board. That would be great.

[Patrick Thistle]

Today I've seen adverts for the Dexcom G-6 Continuous Glucose Monitor. I know people who use those. They're remarkably useful pieces of kit. But I don't remember a specific medical device being marketed on TV ads before.