I don't believe Topman's plausible deniabilty explanation for a nanosecond. The Bob Marley song the lyric is taken from was re-released in 1996, sure. It got to number 42 in the UK singles chart. Absolutely no-one in the world associates it with the year 96. Especially not on a red bloody football shirt instead of, you know, something vaguely Jamaican. No, one of their designers has played the cunt here and needs to answer why.
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Stunning PR coups of the 21st C
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