Sporting events in non-English speaking countries, where clearly the vast majority of the fans at the event are going to be local fans, where all the advertisers' signs are targetted at an English-speaking (TV) audience.
The BMW International Open - in Munich ! - this week is plastered with huge billboard slogans around the greens proclaiming "Sheer Driving Pleasure".
And it's not translated into German on the billboards next to it, at least not on the coverage I've been watching - just in English, all the way.
BMW's marketing tagline ought to be "Did you drive like a complete cunt before you bought a BMW?", of course, but that's by-the-by.
The BMW International Open - in Munich ! - this week is plastered with huge billboard slogans around the greens proclaiming "Sheer Driving Pleasure".
And it's not translated into German on the billboards next to it, at least not on the coverage I've been watching - just in English, all the way.
BMW's marketing tagline ought to be "Did you drive like a complete cunt before you bought a BMW?", of course, but that's by-the-by.
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