Ah, that’s why it’s familiar. That ad is pure shockin.
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Indeed, I've already been a-hatin' upon it on this thread.
Aside from being an embarrassingly-lame campaign in the first instance - somebody was paid a lot for that - it's just so sh*t-lazily written. The campaign is a textbook instance of an ad being scripted around what somebody wants to try to install as a national catchphrase (indeed, along the lines of 'whassup?', previously). This crucially ignores a simple rule to such things: that the key aspect of all memorable catchphrases is that they occur naturally.
While I'll concede that the aforementioned 'whassup?' line worked for a bit, it should be remembered that it predated the commercial. Trying to enforce some half-arsed sh*te on the public is just plain embarrassing. Soon to be archived in the bin alongside 'hubba-hubba yum-yum' or 'boom chikka wow-wow', or whatever the hell it was.
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Loblaws divested itself of all its Loblaws At The Pumps stations to Brookfield. I guess it was a brand that was 'available' but with some market recognition.
In similar news, the Gulf brand is back here as a strict labelling play to give independents some cohesion. Interesting if it works.
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- Jan 2015
- 9697
- Wrexham... ish
- R. + R. McReynold's Travelling Circus, The Jurgen Klopp Farewell Tour XI, Page's Boys
- Ginger Nut
Originally posted by WOM View PostOn the other hand, Mobil (the gas station brand) has just come to Canada.
Their big announcement billboard reads "Now in Canada, eh?"
Which is the first thing you write just to get it out of your system and then move on to better lines.
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I'm still so traumatised by the toe-curlingly awful dilly dilly cuntfest that I find myself grabbing for the remote to switch channels whenever it comes on. Tonight I had that 'out of the frying pan' moment when I landed on the Captain Morgan 'Captain! Captain!' advert.
I would love to meet whoever is responsible for these abominations in a darkened alley and spark the cunt with a sock full of pool balls.
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Originally posted by Ginger Yellow View PostThe HSBC ad with Richard Ayoade spouting meaningless drivel is on pretty much every unskippable ad break on All4 and it's driving me batty.
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Originally posted by Crusoe View PostYes, I was thinking about that the other day. I mean, it's fairly obvious targeting for the football ones, but why razors only?
*not, as you might think, razor thin....
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One of the razor adverts talks about a company that has a research department that observes eighty men shaving every day. I have spent far too much time pondering whether it's the same eighty men each day, or eighty different men every day.
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Originally posted by Southport Zeb View PostOne of the razor adverts talks about a company that has a research department that observes eighty men shaving every day. I have spent far too much time pondering whether it's the same eighty men each day, or eighty different men every day.
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