I listen to a talk radio station in the morning. Today a journalist working for the station related his attempts to get the Corporate Communications Officer of Nestlé in South Africa to be interviewed on air to respond to complaints from listeners that the taste and quality of Nescafé, Ricoffy (a coffee and chicory mix) and the chocolate drink Milo had deteriorated.
The PR goon refused, saying he had no complains on the toll-free consumer number. Then the journalist tried to help him out by offering a possible answer, referring to variations in the nature of the organic raw materials used in the coffees.
To which the Corporate Communications Officer – for Nestlé, remember – replied (and I paraphrase): "We don't use organic ingredients in our coffees." Huh? Coffee beans and chicory are...synthetic? Either the man is too honest or too stupid.
I presume that he draws a very healthy salary.
The PR goon refused, saying he had no complains on the toll-free consumer number. Then the journalist tried to help him out by offering a possible answer, referring to variations in the nature of the organic raw materials used in the coffees.
To which the Corporate Communications Officer – for Nestlé, remember – replied (and I paraphrase): "We don't use organic ingredients in our coffees." Huh? Coffee beans and chicory are...synthetic? Either the man is too honest or too stupid.
I presume that he draws a very healthy salary.
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