I'm feeling quite chuffed as a favourite retailer has done exactly what I wanted them to do.
I always buy booze from Dan Murphy's, a national retailer who have a well-stocked store locally. I signed up for a member's card and soon began receiving email offers, none of which quite worked for me.
Then one Saturday I bought a couple of bottles of Pinot Noir, and a week later received an email offer to buy a case of 6 higher quality Pinot Noirs at a decent discount. So I did, they were delivered to the doorstep and they're great. They then bombarded me with promotions for other Pinot Noirs. But I wanted Sauvignon Blancs. So I went and bought a couple.
The next week I started getting offers for Sauvignon Blancs, but cases of 12. I don't want 12 of a brand I haven't tried, so waited. Today, an offer for a case of six, again more expensive than the ones I bought in store, but at a great discount and bingo, they're on their way.
Time will tell how well the algorithms work; I like to think I will gradually build a roster with them and continue to receive the right kind of offers.
But today's deal was exactly what I wanted to happen, which feels good.
Have other OTFers been able to educate their online providers?
I always buy booze from Dan Murphy's, a national retailer who have a well-stocked store locally. I signed up for a member's card and soon began receiving email offers, none of which quite worked for me.
Then one Saturday I bought a couple of bottles of Pinot Noir, and a week later received an email offer to buy a case of 6 higher quality Pinot Noirs at a decent discount. So I did, they were delivered to the doorstep and they're great. They then bombarded me with promotions for other Pinot Noirs. But I wanted Sauvignon Blancs. So I went and bought a couple.
The next week I started getting offers for Sauvignon Blancs, but cases of 12. I don't want 12 of a brand I haven't tried, so waited. Today, an offer for a case of six, again more expensive than the ones I bought in store, but at a great discount and bingo, they're on their way.
Time will tell how well the algorithms work; I like to think I will gradually build a roster with them and continue to receive the right kind of offers.
But today's deal was exactly what I wanted to happen, which feels good.
Have other OTFers been able to educate their online providers?
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