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    Consumer World News

    http://www.ft.com/cms/s/0/4b10d3c4-8e89-11de-87d0-00144feabdc0.html

    Talk of marketing success gone mad, Levi's is offering a payment installment plan to allow customers to buy their jeans in India. So far demand has exceeded expectations.
    I dunno but if you have to effectively take a loan to buy your jeans then maybe you should go to M&S / H&M or some Indian equivalent.

    #2
    Consumer World News

    True, but the giveaway is here: “Levi’s is an extremely aspirational life-style brand in India,” said Shumone Chatterjee, managing director of Levi Strauss India."

    Which is the same reason why people finance (or lease) a BMW or Mercedes they want to be seen driving instead of paying cash for the bog-standard Ford (or whatever) they can actually afford.

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      #3
      Consumer World News

      I love this quote best:

      "A large portion of our consumers would love to access Levi’s more frequently than they currently do."

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