Let's shorten the World Championships, that'll make us more fun
Utter cobblers.
If anything, the already foreshortened version of the Worlds - compared to the Olympics and its two-week programme - makes it seem an inferior thing. Contracting it further so that, for example, no-one could run both 100 and 200, or 800 and 1500? For Seb Coe - of all people - to suggest that seems bizarre.
If football and cricket have learnt anything it's that, actually, more is more, not less is more. If Athletics is failing to get the TV audiences it's because not nearly enough effort is put into promoting the actual names, the characters, who will be involved in each event, ahead of time. Not a single person in the UK had heard of Greg Rutherford, for example, not even some of his aunties, before he won Olympic Gold. And that bit - promoting the events, and the stars, making us WANT to anticipate each event for longer than just learning their names before it starts and to watch for two weeks not one - is EXACTLY Seb Coe's fucking job. So get on with it.
Utter cobblers.
If anything, the already foreshortened version of the Worlds - compared to the Olympics and its two-week programme - makes it seem an inferior thing. Contracting it further so that, for example, no-one could run both 100 and 200, or 800 and 1500? For Seb Coe - of all people - to suggest that seems bizarre.
If football and cricket have learnt anything it's that, actually, more is more, not less is more. If Athletics is failing to get the TV audiences it's because not nearly enough effort is put into promoting the actual names, the characters, who will be involved in each event, ahead of time. Not a single person in the UK had heard of Greg Rutherford, for example, not even some of his aunties, before he won Olympic Gold. And that bit - promoting the events, and the stars, making us WANT to anticipate each event for longer than just learning their names before it starts and to watch for two weeks not one - is EXACTLY Seb Coe's fucking job. So get on with it.
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