But these are not ordinary times. Japan’s heroics at the Rugby World Cup – where they reached the quarter-finals before being beaten by South Africa – have helped to cultivate a new breed of rugby devotees, including this writer’s normally taciturn barber, who unbidden, brandished his clippers and offered an analysis of the Brave Blossoms’ decisive pool victory over Scotland – only the third rugby match he had ever watched.
More than 54 million people in Japan followed that game on TV – almost half the population and a record for any rugby match. And so the superlatives go on: more than a million people crammed into fanzones and a quarter of a million Japan replica jerseys have been sold. And all this in the first Rugby World Cup in Asia.
Rugby has arrived in Japan, but as England and South Africa prepare to play out its finale, some wonder if the fever will subside as soon as the last 30 men left standing walk off the pitch at the International Stadium Yokohama on Saturday night. That would be a frustrating rerun of the reaction four years ago after Japan’s shock win over South Africa in the Brighton Miracle, now eclipsed by victories this time around over Ireland and Scotland.
More than 54 million people in Japan followed that game on TV – almost half the population and a record for any rugby match. And so the superlatives go on: more than a million people crammed into fanzones and a quarter of a million Japan replica jerseys have been sold. And all this in the first Rugby World Cup in Asia.
Rugby has arrived in Japan, but as England and South Africa prepare to play out its finale, some wonder if the fever will subside as soon as the last 30 men left standing walk off the pitch at the International Stadium Yokohama on Saturday night. That would be a frustrating rerun of the reaction four years ago after Japan’s shock win over South Africa in the Brighton Miracle, now eclipsed by victories this time around over Ireland and Scotland.
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