Mars have decided to give a temporary rebranding to their candy bar by renaming it after the typical Swiss football chant of "Hopp Schwiiiiz", no doubt it will end up in the bargain bins sooner rather than later. The Mars bar has a rather sporty image in Switzerland, people from my neck of the woods in their 30's can all remember their advert with a rugged Swiss-German skier beaming and chewing on one with the tagline "Un Mars et ca repart" being uttered in a broad Swiss-German accent.
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"Hopp" and "Believe"
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