The new crests/badges/logos thread

[Patrick Thistle]

It looks weird. Like it's trying to be an optical illusion and the illusion is that it's not an optical illusion.

[Nesta]

I presumed that was because it was the English language account and there was an Italian version too, not the case?

The whole conceit doesn't work in Italian

So no.

[steviecowden]

The new Inter badge is maybe not quite as awful as feared upthread, though I am still unsure about this reemphasis of the club's name and branding.

I'm forced to wonder if the more radical changes were originally leaked deliberately to make what was actually launched seem more palatable.

https://twitter.com/inter_en/status/1376804489307492352?s=21

so do they not mind being called inter milan now?

[Nesta]

I M NOT EVEN ABLE TO REMEMBER MY OWN FUCKING NAME PROPERLY

[ad hoc]

So no.

Very good.

[Fussbudget]

When I opened the thread I actually thought it was a new Marseille badge

It's not very good is it? When you compare it to the previous one it's amazing how much it loses visually by being completely symmetrical.

[Ray de Galles]

Southall FC celebrate their 150th anniversary today with a tweaked badge, a roundel of course but certainly an improvement on their previous few designs :

https://twitter.com/fcsouthall/status/1377216274166648833?s=21

[3 Colours Red]

Those trees and rivers (I assume they're rivers) are still very Microsoft Paint.

[Ray de Galles]

Nice to see Norwich's new retro badg...er, wait a minute?!

https://twitter.com/ollie_bayliss/status/1387761840986460163?s=21

[Nocturnal Submission]

You can barely see the difference.

[JM Footzee]

I think that's a big improvement. I don't have a lot of time for badges that are just bastardised versions of local heraldry. Not least because I think the average seven year old should be able to draw your badge, and they're going to make it a right mess of that old one.

[Nocturnal Submission]

Let's find out what Amor de Cosmos thinks about the change.

[Guy Profumo]

They have been "The Canaries" since the 1920s though?

[Ray de Galles]

Yes but it appears from the club's blurb that they've only once had a canary on their shirts, very briefly, seventy years ago.

I may be wrong as that piece is torturously oblique, as is often the way with such things.

[Amor de Cosmos]

Let's find out what Amor de Cosmos thinks about the change.

[Groan] I don't much care TBH. I was p-o'd enough when they changed the strip to look like Norwich's quasi-little brothers (used to be gold and black, before that gold and blue.) Changing the badge to reinforce the idea doesn't surprise me at all. If they had to change anything it should be to magenta and white halved shirts and black shorts to match the original Hitchin team, which they insist in referencing regularly (see the new badge) even though it had nothing to do with the present club.

[Hot Pepsi]

The Rowdies have a new crest.

I'd post an image, but that doesn't work.

[ursus arctos]

Hard pass

[Hot Pepsi]

It honors the original Ralph Rowdie.

[Ray de Galles]

It looks like a sign for a hipster barbers in Clerkenwell.

[ursus arctos]

Or Yuba City, I guess

I wouldn't give them my custom either

The grey is particularly ill considered

[ad hoc]

That bloke doesn't look very rowdy.

[Ray de Galles]

I'm getting a strong Simpsons vibe from it too.

[3 Colours Red]

The slight 3D effect and shadow on the "ROWDIES" is unsettling. And Ralph looks like he's got a squint.

[San Bernardhinault]

Everything about that is wrong. And the lapels coming out over the border manages to emphasise all the other badness..

[S. aureus]

How long has "wordmark" been ⏃ word?