ITV Daybreak

[Rogin the Armchair fan]

I noticed this morning that ITV, having clearly realised that audiences weren't really warming to the stern Susanna Reid as a presenter of their more "family-friendly" version of a breakfast news/magazine programme, have decided to make it more cuddle-up-with-a-croissanty by bringing in ... Piers Morgan.

Who gets paid to make these car-crash decisions?

[Ginger Yellow]

ITV Daybreak

Presumably Morgan has lots of incriminating voicemails he's using to get these TV jobs.

[Kid A]

ITV Daybreak

I thought Morgan was still based in the US, as some sort of long-delayed punishment to the colony for having the temerity to declare independence. How disappointing.

I never can see his name without thinking Piers Moron. The power of Private Eye.

[Toby Gymshorts]

ITV Daybreak

For me it's Piers Lying. From Viz, where their tabloid spoof stories were often written by Piers Lying and Garry Bastard.

[Rogin the Armchair fan]

ITV Daybreak

"Colonies".

[Kid A]

ITV Daybreak

Was the US not referred to as a singular colony? Genuine question. Always ready to learn.

[Various Artist]

ITV Daybreak

Isn't it Good Morning Britain these days, anyway, or something very similarly twee and parochial, after deciding that the Daybreak brand was irreversibly scarred by...er, whatever was deemed such a horrific failure about it. Adrian Chiles, perhaps.

[Diable Rouge]

ITV Daybreak

Kid A wrote: Was the US not referred to as a singular colony? Genuine question. Always ready to learn.

Under British rule, it was always governed as 13 separate entities - the Continental Congress was the first attempt at even the loosest federal structure.

[3 Colours Red]

ITV Daybreak

Velvet Android wrote: Isn't it Good Morning Britain these days, anyway, or something very similarly twee and parochial, after deciding that the Daybreak brand was irreversibly scarred by...er, whatever was deemed such a horrific failure about it. Adrian Chiles, perhaps.

Both names "borrowed" from Thatcher's pet TV station by the way. What next, comebacks for Roland Rat, Timmy Mallett and Mad Lizzie?

[ursus arctos]

ITV Daybreak

Morgan's US adventure (in which he was tapped by CNN to replace Larry King) was an utter failure, from both a substantive and financial point of view.

[Gangster Octopus]

ITV Daybreak

Yay!

[San Bernardhinault]

ITV Daybreak

Yay, indeed, if it really means he has gone back to Britain.

Although it's almost implausible that someone could be so terrible that they are worse than Larry King was

[Ray de Galles]

ITV Daybreak

He was actually substantially better than King but that isn't good enough.

[Amor de Cosmos]

ITV Daybreak

King was a national habit though. After you've been around as long as him good, bad, or indifferent, it really doesn't matter. You're like a tacky souvenir from everyone's childhood.

[Ray de Galles]

ITV Daybreak

Oh yes, King's status as a national treasure was what kept him on the air but he was unwatchable for decades before he finally packed it in.

[ursus arctos]

ITV Daybreak

This is of course why he fit seamlessly into CNN's programming.

[Rogin the Armchair fan]

ITV Daybreak

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