I have so many irritating adverts in my head at the moment that I can't stop myself saying "I'm 32, and I've never smoked" and "I've paid less than that for a cup of coffee!" in an actor's voice.
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Speaking of oral hygiene, one (very rare) outbreak of light relief that I get from adverts is the phenomenon I've christened Sloping Dentists.
I believe it's only Sensodyne that use these, but they always use them. You can tell a Sensodyne commercial a mile off, because the smiling white-coated figure appearing to talk about your mouth will invariably appear tilted at a 15- to 30-degree angle.
It seems to be some weird visual grammar meant to denote "this is authentic, unvarnished testimony, which you can therefore trust – because the filming is authentically off-kilter and a bit shaky, just like some real person filmed it themselves". Whereas to me it's just clearly artifice, not least because any amateur who found themselves filming on such a bad angle would stop and straighten the lens up then try again, so it's really distracting. But on the bright side, due to how over the last however many years since I started noticing this I can't help but shout "Sloping Dentist!" whenever one of their ads appears on screen, the likes of my mother and brother can no longer unsee it either – so it's turned into something of a family parlour game.
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Originally posted by Various Artist View PostSpeaking of oral hygiene, one (very rare) outbreak of light relief that I get from adverts is the phenomenon I've christened Sloping Dentists.
I believe it's only Sensodyne that use these, but they always use them. You can tell a Sensodyne commercial a mile off, because the smiling white-coated figure appearing to talk about your mouth will invariably appear tilted at a 15- to 30-degree angle.
It seems to be some weird visual grammar meant to denote "this is authentic, unvarnished testimony, which you can therefore trust – because the filming is authentically off-kilter and a bit shaky, just like some real person filmed it themselves". Whereas to me it's just clearly artifice, not least because any amateur who found themselves filming on such a bad angle would stop and straighten the lens up then try again, so it's really distracting. But on the bright side, due to how over the last however many years since I started noticing this I can't help but shout "Sloping Dentist!" whenever one of their ads appears on screen, the likes of my mother and brother can no longer unsee it either – so it's turned into something of a family parlour game.
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- Jul 2016
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Originally posted by Patrick Thistle View PostIn "terrible acoustic ballad version of a song played in an advert" news, Viagra Connect being advertised to a maudlin version of (I Would Walk) 500 Miles is a low point.
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The tampax ad where a black scouser presenting a fake chat show encourages women to ram their tampon home to the last, with a lusty "get it up you." Has been banned in ireland, after a lot of complaints. Well, a lot of complaints for an ad.
There are lots of discussions to be had about normalizing such topics, but this was literally the john smith ad of sanitary products.
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Originally posted by Various Artist View PostPoints for the next OTFer to spot one. Remember, you have to call "Sloping Dentist!" out loud to claim the 'catch'.
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I'll also be on the watch for this, which strikes me as very much a 'daytime TV'-thing. I occasionally watch Countdown and the breaks always seem chock-a with dental, insurance or incontinence-pad commercials.
(That's when I haven't paused the screen to work out the cross-break teaser.)
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I like how you're taking this suitably seriously, Benjm. Good question that – ITV3 seems a solid punt, certainly, and although I can't say I've spent much or any time on Talking Pictures to gauge their ads I'd say it's got to be worth a go as well. Try Yesterday or Drama too, perhaps, or Channel 5 if you don't mind going downmarket. I think evenings are perfectly likely too though Jah Womble, for the record.
Double points, by the way, for anyone who bags one shelving right-to-left as we look at it, i.e. canted towards the lower-left corner of your screen. Sloping Dentists generally seem to slope down toward their left shoulder (at least in captivity – none have been found intact in the wild but it is to be presumed they genetically tend to have the left leg shorter than the right), and hence right-declined ones are comparatively rare sightings.
The particularly benighted specimens, however, are also plagued by multiple quick cuts wherein they may lurch from left- to right-tilted and back again several times in a matter of seconds, so I think for the sake of the rules we'll have to say only ones sloping predominantly right-to-left count, OK?Last edited by Various Artist; 30-07-2020, 15:59.
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Adverts aside, Talking Pictures is really good for turning up interesting stuff away from the bigger channels' rotations.
Van der Valk is a right bastard in the third series that they're showing at the moment. Euston Films took over the production for that one and it shows.
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In Spanish adverts, experts on the right kind of cleaning product to use in showers, dishwashers and washing machines are invariably men - technicians appearing in kitchens as if by magic - while the "useless" females look on in awe and relief at being told what they've been doing wrong.
Of course, accepting that men can know something about household chores is, from my merely anecdotal evidence, a step too far for far too many women of my acquaintance.
The ads are still rabidly sexist, though.
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Originally posted by jwdd27 View PostIf Robert de Niro had indeed read the script for the car advert, he would have seen that he didn't feature - surely he would have read further to see what his lines were, or what his character's motivation was. Instead he apparently read the first line and dressed as a hipster. Having brought his own costume.
And why would he have even been sent the script?
Mind you, he's been whoring himself a fair bit over here just lately.
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The Niro ad is especially painful because the script seems written to hedge against viewers not realising who he is.
I had imagined that he does all the crap, both ads and films, to raise cash for his hotel and restaurant empire but his net worth is supposedly something like $500 million (pre-Covid). The fee for something like the Niro horror can't be that significant a sum to him unless his philosophy is just to grab as much as possible while he can.
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Originally posted by Sporting View PostIn Spanish adverts, experts on the right kind of cleaning product to use in showers, dishwashers and washing machines are invariably men - technicians appearing in kitchens as if by magic - while the "useless" females look on in awe and relief at being told what they've been doing wrong.
Of course, accepting that men can know something about household chores is, from my merely anecdotal evidence, a step too far for far too many women of my acquaintance.
The ads are still rabidly sexist, though.
I think this may well have fallen foul of more recent advertising laws however, where nobody can be presented as failing at a task simply by virtue of their gender... which must've meant scrapping an awful lot of advertising campaigns right there.
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Originally posted by Various Artist View PostWhereas in the UK for some years it's, erm, leaned the other way for some time – it's always the men who are utter clueless clodhoppers when anything even remotely 'domestic' is involved, stumbling from one minor crisis to another in a state of sort of radiant incomprehension, until their better half flits into the picture to tidy it up for them with the aid of New WonderProduct! etc.. Which I guess ties into the stereotype evinced by your second paragraph there.
I think this may well have fallen foul of more recent advertising laws however, where nobody can be presented as failing at a task simply by virtue of their gender... which must've meant scrapping an awful lot of advertising campaigns right there.
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Originally posted by Benjm View PostThe Niro ad is especially painful because the script seems written to hedge against viewers not realising who he is.
I had imagined that he does all the crap, both ads and films, to raise cash for his hotel and restaurant empire but his net worth is supposedly something like $500 million (pre-Covid). The fee for something like the Niro horror can't be that significant a sum to him unless his philosophy is just to grab as much as possible while he can.
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Once they have got over the conscience and cringe factors it is, as WOM suggests, money for old rope. The perception of licensing music for ads has also changed in recent years. Once bands used to agonise over it, as with the New Order Sunkist episode. Now, as other income streams have dried up, bands do it and aren't judged harshly because only megastars and veterans who made their pile back in the good old days can afford to dismiss such offers out of hand. I don't know whether Hollywood stars have lost their traditional means of earning to the same degree though.
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Originally posted by Walt Flanagans Dog View Post
However back in the other direction "Mr Muscle" was the male super hero coming to the rescue of stereotypical housewives who weren't scrubbing the worktops hard and fast enough before their husbands got home, or whatever.
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