Originally posted by KyleRoteJr.
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That book also contained the word "McJob" to describe minimum wage dead end service industry employment. McDonald's actually ran a recruitment campaign refuting the idea of McJobs.
I think Coupland tried to do the same thing for the tech industry with the word 'Microserfs' but that didn't catch on.
The best phrase in Generation X is "Nostalgia is a weapon."
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